Virgin's Socially Good Businesses
by: Jennifer RiceVirgin offers a great case study of a company that's seeking ways to align inputs and outputs with social good to create both competitive and societal advantage. They're making an...
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Are Virgin America’s Free Flights a Good Social Media Strategy?
Virgin America is giving away free flights to social media influencers it has identified on Twitter. There is (it assures us) no catch. It has used Klout, a tool which analyses influence on Twitter, to...
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